Two years ago Bill Procko called me with an idea to raise funds for Duchenne research. He suggested we form a team to climb Mt. Rainier in Washington and raise a dollar for every foot we climbed. Saying yes was the easiest part of that journey. Seven months later, after grueling training climbs our team of 12 set out for Mt. Rainier and one of the most memorable experiences in our lives. Rick and Leila Ginder, who also have a son with Duchenne, generously sponsored our team which enabled us to send over $170,000 that we raised to Duchenne research.
The production team for “Inside The Vault,” an engaging new television series that explores what excites, inspires and drives today’s man, selected the Procko family for a segment which will air this Sunday, February 27th at 6:00pm Eastern on WGN America. The creators of this novel series were impressed with the “can do” attitude of Bill Procko as he faced the challenge of providing the best life possible for a son with a devastating disease.
General Motors and Starcom Worldwide recognize the impact that individuals can make in America and we applaud them for bringing awareness to a disease like Duchenne, by highlighting a family that is taking a positive and proactive role to find a cure for their son. Cadillac/GM has done so much to bring attention to Duchenne through its partnership with CureDuchenne for Super Bowl XLV and its sponsorship of the PSA featuring NFL Super Bowl winning linebacker, Clay Matthews.
All of us at CureDuchenne offer our sincere gratitude to General Motors and Starcom Worldwide, Joel and Liz Ewanick and Mindy Cameron for making this partnership possible. We also thank the Procko’s and all of the families that are touched with Duchenne for their monumental efforts to find a cure for this disease. No idea is too crazy…if we can climb 14,000 feet to shout out about Duchenne, we can, and will, do anything to help our sons. Please send me your ideas of how we can raise funds for research and let the world know about Duchenne.
Together…we can Cure Duchenne!